Then the question arises: where’s the fire? Not feeling it yet? No worries—good things take time. But what if the vibe is off, the strains don’t hit right, or the flavors don’t match the experience? Too mellow when you need a boost? Too strong when you just wanted to chill? Packaging that pops but doesn’t match what’s inside?

A customer that’s confused is one thing, but a customer that’s unsure why they’re not vibing? That’s worse. Maybe the experience wasn’t clear, the branding didn’t match the product, or the message got lost in the haze. It’s a strategy gone up in smoke before it even lit up. But flip it—how can you design without knowing the experience? No flavors, no effects, no feeling, no story—just empty space where the hype should be. The details matter. The strains, the potency, the experience, the visuals—it’s all gotta flow. When it does, it’s not just a product, it’s an experience.